So basically, Phil Jackson will say anything at this point, if it may afford his team some kind of miniscule competitive advantage. I don't know if this makes him a genius or just an arrogant Zen-infused bozo, but I suppose it works, because it generates animosity where none exists, and that seems to be the most effective motivator. There is nothing particularly likeable about the Lakers or the Celtics at this point in their history, and they seem to prefer it that way; they continue to generate granite blocks on their shoulders for reasons that are entirely illogical--at times, it seems like they don't even like each other very much--but also fundamentally effective. I suppose that's the model for the modern champion in the NBA: You have to be ornery and miserable. Anger is the new success, which is why the Suns are doomed.
So maybe that's LeBron's problem. Maybe he's had it too easy. Maybe someone should kidnap his dog; maybe if Delonte West had actually made a move on his mother, he might have played less like a catatonic. Maybe he should sign with the Clippers, just so he can learn what it feels to hate.